Anas bin Malik Road , Al-Malqa District , Riyadh , Saudi Arabia.

Franchise Opportunity

Franchise Opportunity


What does WAHAT ALMERBAA stands for?

WAHAT ALMERBAA is an authentic fine-dining restaurant belonging to the heart of Saudi heritage along with modern special touches. WAHAT ALMERBAA presents the traditional Saudi cuisine with elegant service experience. It was established in 2015 and in a short period was able to achieve great development, distinction and high acceptance by its guests to become a daily destination.

The size of a typical WAHAT ALMERBAA outlet is between 250 sq. meters and 2000 sq. meters. WAHAT ALMERBAA serves multicultural middle to high-end income customers.
The initial franchise fee for an Individual franchise outlet is SAR 200,000.
For the Area Development franchise fee (3 outlets and above the franchise fee per outlet will be SAR 160,000 (instead of SAR 600,000 for 3 outlets, the discounted amount is SAR 480,000).
Event Franchise Fee Remarks
Upon signing SAR 320,000 Includes franchise fee for the 1st & 50% of the next 2 outlets
Upon opening 2nd outlet SAR 80,000 50% balance of the franchise fee
Upon opening 3rd outlet SAR 80,000 50% balance of the franchise fee
TOTAL SAR 480,000
The initial investment for an individual outlet ranges from SAR 2,000,000 to SAR 14,000,000 (SAR 8,000,000 on average) this includes Franchise Fee, Training, 6 Months Rental, Working Capital and Others.The initial investment estimates are based on KSA outlets.
The continuing services, or “royalty fee,” is 6.00% of your gross sales (excluding taxes before discounts) and is paid monthly. This fee entitles you to use WAHAT ALMERBAA service mark, use of distinctive system, marketing assistance, ongoing business development and counseling, and other benefits that come with being a WAHAT ALMERBAA franchisee.
WAHAT ALMERBAA grants an exclusive territory for a minimum of 3 outlets and agreed upon on a case-by-case basis. In the case of an Individual agreement, there will be a minimum radius to prevent cannibalization between outlets.
WAHAT ALMERBAA name and reputation is an important part of our business. Franchisee will spend at least 2% of your gross sales per month on local advertising. In addition, Franchisee will be required to contribute 1% of their gross sales to international marketing funds.

Initial assistance provided by WAHAT ALMERBAA will include the following franchisee training programs:
Phase I
Training provided at a location designated by franchisor:

WAHAT ALMERBAA’s management will provide franchisees with approximately Ten (10) to Fourteen (14) days of initial training at headquarters or at a location designated by the WAHAT ALMERBAA’s management, beginning approximately 6 to 9 weeks before the franchisee is scheduled to open for business. Phase I Instruction will pertain to administrative, operational, and sales/marketing matters; it will also include a liberal amount of on-the-job training. This training will be provided for the franchisee and Two (2) to Three (3) designated attendees.
Phase II
Training provided at the franchisee's location:

On-site training typically takes place when the franchisee commences operations. Experienced trainers from WAHAT ALMERBAA will provide on-site training for a period of Fourteen (14) to Twenty (20) days to assist the franchisee in the commencement of operations.

The initial term of the Franchise Agreement is 5 years from the date the Franchise Agreement is signed. The franchise is renewable for 4 additional terms of 5 years each, for a total of 25 years providing you have complied with the provisions of the Franchise Agreement.
Operational Support
WAHAT ALMERBAA Management will provide ongoing training and support in many areas critical to the success of the franchisee's business, including outlet operations and maintenance, customer-service techniques, product/equipment ordering, suggested pricing guidelines, quality standards and administrative procedures.
Site Selection
Prior to approving a site for WAHAT ALMERBAA outlet, the Management will provide franchisees with clear guidelines for a suitable location. WAHAT ALMERBAA requires franchisees to follow these instructions to ensure that an appropriate site is located.
Marketing Support
WAHAT ALMERBAA coordinates development of advertising materials and strategies for the benefit of all members of the franchise network. It also provides franchisees with consumer marketing plans and materials for use at the local or regional level, and retains the right to approve all local advertising materials that the franchisee chooses to develop.
WAHAT ALMERBAA Management or its affiliate will negotiate quantity discounts on behalf of all its members, passing some or all of these savings on to the franchisees.
Reporting directly to administration, this department is responsible for the financial and legal oversight of franchisees.
Internal Support
The functional areas of training, purchasing, franchisee communications, and research and development are typically included in such a department.
Ongoing Research and Development
WAHAT ALMERBAA continues to research methods and techniques for franchise operations (including purchasing and promotional schemes) that enhance outlet-level profitability.
Overall Program Oversight
WAHAT ALMERBAA Management will provide the overall coordination and planning for the entire franchise system.

Apply Franchise

Simply complete the Franchise Application Form and return it to us. Upon receiving the form, we will contact you.

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